April 22 Affinity Call – Recruit and Keep Members

Need Members? How to Recruit and Keep Them

When: Monday, April 22 @ 3 p.m. EDT/ 2 p.m. CDT

Due to technical snafu,  the call was not able to be recorded.

This month we’ll hear from two Georgia members about their chapter’s plan to drive new members.

The membership committee for the PRSA Georgia Chapter created a plan in 2012 centered on personas of their membership.

The plan discussed how each audience segment should be approached about the features and benefits of becoming an active participant in the second largest chapter in the nation.

Click to learn more…