Oct. 26 Registration Deadline for SE Leadership Rally

If you’re an incoming PRSA chapter leader in the Southeast District — officer or committee chair, you should be attending the upcoming PRSA SE Leadership Rally on Nov. 2 in Charlotte. Mitch Edwards, district chair-elect, reminds everyone that Friday, Oct. 26, is the deadline for registering for the all-day training sessions. Come to Charlotte to network and share best practices with other chapter leaders. The small registration fee will cover meal costs. For details and to register, click on the link below: 



NFL’s Hicks is Keynote Speaker at PR Day at UT

“Loving a Life in PR: 30 Years of Making Your Own Luck” was the keynote presentation by Paul Hicks, vice president of corporate communications for the NFL, at PR Day in Knoxville on Oct. 19. The biannual event was held at the University of Tennessee Conference Center and also included breakout panels on corporate and entertainment public relations.

Paul Hicks of NFL Speaks at PR Day. Hicks, third from left, shown with UT faculty members Roxanne Hovland, Lisa Fall and Margie Morrison.

Some 180 professionals, students and educators from throughout the region attended, including students and faculty from Lee University, Lipscomb University, Belmont University and Kennesaw State University.

Hicks discussed 10 ways you can improve your luck:

  1. There’s no substitute for hard work.
  2. Read. Read broadly.
  3. Follow the money. Understand the business model.
  4. Embrace adversity. He quoted Churchill: “When you’re going through hell, keep going.”
  5. Be smart enough to know how to win and dumb enough to think that it’s important.
  6. Find a mentor or mentors.
  7. Attain broad knowledge with deep specialty expertise.
  8. Telling the truth is a winning strategy.
  9. Think like an owner (or how can you expect to be paid like an owner?).
  10. Read Rule 1 again.

Corporate panel members included Cindy Dupree, Tennessee Department of Tourist Development; Christopher Harvin, Sanitas International; Mark McNeely, MP&F Public Relations; and Gary Stroud, HGTV.

Entertainment panel members included Hunter Baddour, Allegiant Athletic Agency; Jimmy Buckner, Scarecrow Foundation; Matt Hendrickson, AC Entertainment; Jared Karnes, Allegiant Athletic Agency; and Hubert Smith, WUTK.

The theme of this year’s PR Day was “21st Century Public Relations: PRogression Among Our Profession.” The event was hosted by the University of Tennessee School of Advertising and Public Relations, the UT College of Communication and Information, the Public Relations Society of America Volunteer Chapter and the UT Sammie Lynn Puett Chapter of the Public Relations Student Society of America. Planning committee members were Dr. Lisa Fall, APR, Dr. Roxane Hovland, Jennifer Faddis, Becky Huckaby, APR, Ellen Liston, APR, Dr. Fritz Polite and Rachael Daughtrey.

Cathy Ackermann, president of Ackermann PR, introduced the keynote speaker. Mary Beth West, APR, made a presentation on behalf of Mary Beth West Consulting, LLC, of a gift of $10,000 to the UT College of Communication and Information to support student and faculty professional development in public relations.

Volunteer Chapter Hosts PR Day Oct. 19

The Volunteer Chapter of PRSA will co-host PR Day on Friday, Oct. 19, at the University of Tennessee in Knoxville. This biannual event attracts public relationa practitioners, educators and students from throughout the region. Also hosting the event are the UT School of Advertising & Public Relations and UT’s Sammie Lynn Puett Chapter of PRSSA. For more detail, click on this link:


Register Now for SE District Leadership Rally

November 2, the Southeast District of PRSA will host its third annual Leadership Rally. This one-day training and leadership workshop will be held in Charlotte, N.C.If you’ve recently been elected to a Chapter leadership position, this is great opportunity for you to exchange ideas with others in key leadership positions within the S.E. District, and get focused on your new role in 2013. If you’ve never run for a Chapter Board or Chair position, and you’re interested in finding out what it’s all about, this event is a perfect fit.In addition to events for Chapter Presidents-elects, we’ll also have breakout sessions for a variety of key leadership positions including Chapter Secretaries, Treasurers, and Chairs/Directors for Programming, Membership, Communication, Ethics and APR.College students will also benefit from the Leadership Rally and breakout sessions specifically tailored to their needs. So, there really is something for everyone at this year’s Leadership Rally in Charlotte.Find out more including rally agenda, keynote speakers and special lodging rates, please click on “Get more information” link below.



For our sessions to be most productive, we need to hear from you. I look forward to seeing you in Charlotte!


Chuck Norman, APR
District Chair

PRSA Southeast District