Leadership Rally ’14

2014 Leadership Rally

Hosted by the PRSA Southeast District

Friday, November 14
Columbia, South Carolina

Why Attend?

Famously Hot Columbia has a great experience waiting for you as you join your peers at the 2014 Leadership Rally.

You’ll discover the leadership opportunities that await you at the local, district or national PRSA level and how to make the best of that experience.

Share your chapter’s best ideas for recruitment, programming, sponsorship and APR advancement while learning from others in your shoes.

Meet others who face similar challenges and learn their best-kept secrets to success.

You’ll leave “Soda City” with a wealth of information and practical leadership strategies that will help your chapter succeed.

Who Should Attend?

Current, incoming and aspiring PRSA leaders are encouraged to attend.

Chapter boards are strongly urged to support the participation of key leaders such as presidents-elect, secretaries, treasurers and chairs for programming, membership, communication, ethics, diversity, accreditation, etc.

In addition to sessions for everyone, break-out sessions will be planned by role to facilitate direct networking and interaction with your counterparts at other chapters.


Discussion topics will include:

  • Membership recruitment and retention
  • Articulating the value of PRSA
  • Chapter-level professional development programming
  • Financial management, fundraising and sponsorships
  • Strategic planning and chapter administration
  • Motivating your volunteer leaders

Rally Registration 

This one-day leadership training and development event is open to all PRSA members.

Registration covers materials, breakfast, lunch and refreshments on the day of the rally for all attendees.

$ 50 until October 1
$ 60 from October 2 through November 10 *

* Registration closes November 10

Click here to Register

Overnight Accommodations

The Inn at USC offers a rare blend of historic grandeur with modern living amenities and home-style Southern hospitality.

The Inn at USC offers a rare blend of historic grandeur with modern living amenities and home-style Southern hospitality.

A special lodging rate of $119 ** has been arranged for all attendees at the Inn at USC, where the Rally will take place.

This rate includes Internet, parking and a full cooked-to-order breakfast. 

To make reservations, simply call the Inn at USC direct at 803-779-7779 through October 13, 2014.

** The special rate expires and lodging reservations will close on October 14.

Inn at USC, Wyndham Garden, 1619 Pendleton Street, Columbia, SC 29201.

It is located in the heart of the University of South Carolina campus. Check-in time is 3 p.m. and check-out time is noon.

Tentative Rally Schedule

Thursday, November 13, 2014

Please join us for some southern hospitality at the Inn at USC for cocktail hour.

We will have an open bar (cash bar) from 5:30-6:30 p.m. in the lobby with some complimentary hors d’oeuvres.

Afterwards we will select a restaurant in the nearby Vista or Five Points for dinner (Dutch treat).

Friday, November 14, 2014

  • 6 – 8:30 a.m. — Complimentary Breakfast – on your own in the Dining Room.
  • 8:30 a.m. — Opening Session – Carolina Room
    - Welcome and Opening Remarks
    - Introductions – Amy Coward, APR, PRSA Southeast District Chair-Elect
    - State of the District – Kevin Trowbridge, Ph.D., District Chair
  • 9 a.m. — Charles Weathers, keynote speaker
  • 9:30 a.m. — Break
    We’ll have your morning “joe” in all its glorious forms.
  • 9:45 a.m. — Affinity Sessions
    Join the session that’s right for you. Learn from your peers, share your ideas!
    - Communications / Public Relations / Advocacy
    - President / President-Elect
    - Secretary / Treasurer
    - Accreditation
  • 11:15 a.m. — Break
  • 11:30 a.m. — Networking Lunch
  • 1 p.m. — Affinity Sessions
    Join the session that’s right for you. Learn from your peers, share your ideas!
    - Membership Recruitment & Retention
    - Programming
    - Fundraising and Sponsorships
    - Managing Volunteer Leaders
  • 2:15 p.m. — Break
  • 2:30 p.m. – Re-cap
    - Highlights from the Rally
    - Final Remarks – Amy Coward

Our Keynote Speaker

Charles Weathers, a decorated veteran, served nine years in the U.S. Air Force. He captivates audiences with contagious energy, insight and humor.

Charles_Weathers_Rally14A nationally known speaker, author and consultant, he inspires individuals to face sometimes challenging realities and take charge of transforming their lives from the inside out. A recognized authority on leadership, organizational effectiveness and peak performance, he has become known for his strategic intellect and engaging intensity.

Weathers’ ability to educate while entertaining audiences at all levels has earned him the respect of industry leaders in the non-profit, government, and private sectors. As founder of The Weathers Group, a management consulting firm based in Columbia, South Carolina, he strives to develop leaders and strategies that improve an organization’s performance.

His background includes two decades of board leadership and service, 15 years as a fundraising professional and six years in the private sector. In addition, he has more than 10 years of experience as a successful business entrepreneur, and has served as a coach to leaders in every sector.

Currently Weathers serves on the board of directors for several nonprofit organizations and was a member of the national Independent Sector’s Advisory Group on Nonprofit Effectiveness.

A proud father of four, he and his family reside in South Carolina.