Name: Robin DeMonia

Chapter: Alabama (Birmingham)

Current position: Senior vice president, Direct Communications

How long in current position: Almost four years with the firm

First PR job: Senior account manager, Direct Communications

Where you attended college: University of Alabama

If you weren’t doing PR, you’d be…… probably still a journalist.

Proudest professional accomplishment: Editorial series that was finalist for Pulitzer Prize

What is your passion? A weird mishmash of health, education, justice and politics

Why you are a PRSA member? Opportunity to learn and improve skills

Each week, the PRSA Southeast District highlights one of its 2,700 members. To join PRSA, visit prsa.org.