PRSA SE District February Affinity Call Developing Programs for Seasoned Professionals Speaker: Mary Beth West, APR To hear the playback, dial 218-844-0951; enter 570772#; press # for last-recorded session. One of the greatest resources any PRSA chapter has is the wealth of expertise represented among its senior-level practitioners. This session will include a host of ideas, […]

The PRSA Southeast District held its first Affinity Session of the year, focused on accreditation. To hear the playback, dial 218-844-0951; enter 570772#; press # for last-recorded session. Alabama APR Chair, Stacy Smith, shared how to: •    Recruit and select candidates •    Decide whether formal APR classes are suitable for your chapter •    Assign mentors •    Structure […]

By Jessica Gisclair President, PRSA Tar Heel Chapter “Perception is reality.” I don’t know who said it first. Some would argue it was Edward Bernays or Ivy Lee. Others would choose Lee Atwater. But, I could easily argue that I heard it most often from Rick Hodson. Rick, a dear friend, colleague and former president […]