PRSA SE District Conference a Success

The 2012 PRSA Southeast District Conference in Chattanooga Sept. 19-21 was a tremendous success, participants agreed. Excellent programming, inspiring keynoter speakers and outstanding networking opportunities were highlights of the district conference, which was hosted by the Lookout Chapter. Photos from the conference have been posted on the district’s new Facebook page at:!/SoutheastDistrictPrsa

Members can “like” the page and get regular updates to their Facebook newsfeeds. Many members were able to tweet from the conference using the hashtag #seprsa12. Thanks to all the host/planning committee members and district leaders who helped make this happen. This is said to be the first SE District Conference since 1999 in Charleston. The next SE district conference is planend for spring 2014 in Charlotte, NC.

Lodging Reservations for District Leadership Rally Due Soon

Arrangements have been made for participants in the 2012 SE PRSA Leadership Rally, to be held in Charlotte Nov. 2. The rally is for incoming chapter officers and committee chairs from throughout the region. Resevervations may be made at the Courtyard Charlotte SouthPark at the rate of  $115. The local phone number for the hotel is 704-552-7333.   Here are more details from the hotel: 

Thank you for choosing the Courtyard Charlotte SouthPark to host your guests for the PRSA Charlotte Chapter room block from November 1st to November 2nd, 2012. I am excited to inform you that online room reservations are now just a click away!

When your guests click on the link below, they will be directed to the property’s home page with the group code for a King Guest Room already entered in the group code field. If they wish to reserve a Queen/Queen Guest Room, please instruct them to enter PRSPRSB in the group code field. Next, all they need to do is enter their ARRIVAL and DEPARTURE date to begin the reservation process. Below is a review of the available room types and their corresponding group codes:

King Guest Room: PRSPRSA – $115.00 plus tax per night
Queen/Queen Guest Room: PRSPRSB – $115.00 plus tax per night

**Room rate does
not include breakfast

If your guests prefer to make their reservations by telephone, they can call our reservations department at 1 800 321 2211 and ask for the PRSA Charlotte Chapter room block at the Courtyard Charlotte SouthPark

As a reminder, the cutoff date for your reservations is
October 11th, 2012.  The rooms are available until 5:00PM on this date. After 5:00PM, any unreserved rooms will be released back in to general inventory.
Here is the link to initiate your reservation:

Agenda Announced for Nov. 2 SE PRSA Leadership Rally in Charlotte, NC

Incoming and outgoing chapter officers are encouraged to attend!

Piedmont Natural Gas Auditorium
4720 Piedmont Row Drive
Charlotte, North Carolina 28210

Friday, November 2, 2012


8:00 – 8:30 a.m.
Registration & breakfast

 8:30 – 8:40 a.m.
Welcome Southeast District Chair Chuck Norman, APR
Location: Auditorium

8:40 – 9:30 a.m.
Opening Speaker – Phillip Tate

TOPIC: Leading and Managing your Board

Location: Auditorium

9:30 – 9:40 a.m.

9:45 – 11:00 a.m.
Breakout Sessions

  • Pres/Pres-Elects
  • Ethics/APR
  • Secretary/Treasurer
  • Programming
  • Membership/Communications
  • PRSSA Chapters

11:00 – 11: 25 a.m.
PRSA National Resources – Christina Darnowski, PRSA National
Location: Auditorium

11:30 – 11:45 a.m.
PRSA District Resources
Location: Auditorium

11:45 a.m.-12:45 p.m.
Luncheon Speaker – Reed Bolton Byrum, APR, Fellow PRSA

TOPIC: Taking Yourself and Your Chapter National

Location: Auditorium

12:45 – 1:00 p.m.

1:00 – 1:30 p.m.
PRSA District Goals in 2013 – Mitch Edwards, APR
Location: Auditorium

1:30 – 1:40 p.m.
2013 Southeast District Conference Preview
Location: Auditorium

1:45 – 2:40 p.m. Breakout Sessions (continued)

  • Pres/Pres-Elects
  • Ethics/APR
  • Secretary/Treasurer
  • Programming
  • Membership/Communications
  • PRSSA Chapters

 2:40 – 3:00 p.m.
Final comments/survey – Chuck Norman, APR
Location: Auditorium

Keynoters Announced for Nov. 2 Leadership Rally

Philip Tate
Opening Speaker

Reed Bolton Byrum
Luncheon Speaker

Incoming chapter officers are urged attend the Nov. 2 district Leadership Rally in Charlotte. Mitch Edwards, district chair-elect, announced that keynoters will include national PRSA leaders Philip Tate and Reed Bolton Byrum. Tate will be the opening speaker. Byrum will be the luncheon speaker.

Opening Speaker: Philip Tate, APR, Fellow PRSA
Daytime Job: Senior Vice President of Luquire George Andrews in Charlotte, N.C.

Topic: Leading and Managing Your Board Tate will give you time-tested tools and ideas for effective leadership with your local PRSA chapter. This interactive session will cover the demands of leadership, how to build an effective team and why you should empower your board to ensure long-term chapter success.

About Philip… Philip Tate, APR, Fellow PRSA, is Senior Vice President for Luquire George Andrews (LGA), a full-service communications firm in Charlotte, N.C., that focuses on the marketing, advertising and public relations needs of private and publicly held companies.

Since joining LGA in 1992, Tate has managed award-winning integrated marketing initiatives for many of the agency’s leading clients, including 3A Composites, the Atlantic Coast Conference, Blum, Lincoln Harris, National Gypsum, Syska Hennessy Group and the Carolina Panthers. The resulting campaigns have earned Best in Show and Crown Awards from the Charlotte Chapter of the International Association of Business Communicators (IABC) and garnered numerous local, regional and national ADDY Awards from the American Advertising Federation (AAF). More recently, he worked on the team that brought the 2012 Democratic National Convention to Charlotte and remains actively involved in the agency’s new business initiatives.

Tate has just completed consecutive terms as treasurer on the national board of directors for the Public Relations Society of America (PRSA). Prior to that, he served as the Southeast district director on the PRSA national board. Last month, he was inducted into the PRSA College of Fellows during the 2012 PRSA International Conference in San Francisco.

Tate has held numerous leadership positions in the PRSA Charlotte Chapter, including serving as president in 2006. In 2010, he received the Infinity Award from the PRSA Charlotte Chapter for representing the highest standards of character, career and service. In 2002, he received his Accreditation in Public Relations (APR) from the Universal Accreditation Board and remains deeply involved in the PRSA Charlotte Chapter accreditation program.

Away from the office, Tate has served as volunteer chair for the YMCA of Greater Charlotte Y-Guides Program, a father-child program for more than 3,000 families, which ranks as one of the largest programs of its kind in the U.S. He also has spearheaded local fundraising campaigns for the American Heart Association, National Multiple Sclerosis Society and the YMCA of Greater Charlotte.

Tate graduated from Vanderbilt University with a Bachelor of Arts degree in English and a double minor in political science and history. When he is not spending time with his wife, Brenda, and their two daughters, Meredith and Morgan, Philip enjoys playing basketball and softball, reading, gardening and answering sports, music and movie trivia questions.

Luncheon Speaker: Reed Bolton Byrum, APR, Fellow PRSA
Daytime Job: Chair of the Byrum Innovation Group, Greenville, SC

Topic: Taking Your Chapter and Yourself National
Byrum will focus on raising the engagement of chapter members and officers in the national dialog of the profession and PRSA.

About Reed… Reed Bolton Byrum, APR, Fellow PRSA is a leading corporate strategist in dealing with such critical issues as reputation, positioning, governance, and social media.

Byrum is expert at positioning services firms and small- to mid-cap companies in the financial markets and commercial marketplaces.

A frequent lecturer and author about corporate public, marketing and investor communications, Byrum, former president and CEO of the now-32,000-member Public Relations Society of America, has served as a corporate executive for companies, ranging from start-ups to the Fortune 100, like EDS and GE Capital, and as a senior consultant to global and regional agencies.

Byrum is past president of the South Carolina Public Relations Society of America, a former member of the Executive Committee of the South Carolina Chamber of Commerce, and has been elected to the global College of PRSA Fellows.

A leader in the development of high-technology communications, Byrum has been selected by PR Week as one of the top public relations executives in high technology. Having started his career as an award-winning journalist for five newspapers and a wire service, he has taught a senior seminar in strategic communications at the University of Texas and is a member of the University of South Carolina-Upstate Foundation. A Washington and Lee University graduate, Byrum is a former award-winning journalist for five newspapers and a wire service and a director for Gannett during the introduction of USA TODAY.

Byrum has been a leading industry spokesperson for the profession and industry about governance, ethics and the First Amendment at such venues as the United Nations, the Global Alliance in Rome, the PR Alliance, The Conference Board, and The Strategic Communications Institute. The Austin Chapter of the Public Relations Society of America has recognized him for career achievement.

Leadership Training for 2013 Chapter Officers

Come and get your ideas on!!

The 2012 Southeast District Leadership Rally will be held in beautiful Charlotte, North Carolina!

WHEN: Friday, November 2, 2012

WHAT?This half-day training will help better prepare your newly elected Chapter officers to serve next year. Being able to meet face-to-face and interact with their respective counterparts from other chapters in the region will help make this event extremely beneficial.

WHO SHOULD ATTEND? Newly elected Chapter Presidents, Presidents-elect, Secretaries, Treasurers, Chapter Chairs representing Ethics, APRs, Programming, Membership, and Communication.

WHERE? Piedmont Natural Gas Auditorium
4720 Piedmont Row Drive
Charlotte, North Carolina 28210

HOW MUCH? There is a nominal $25 per participant fee to cover the cost of breakfast, lunch, and snacks during the leadership rally. Check back later for registration information.

LODGING? There are a variety of Hotels from which to choose your accommodations, including:

(704) 501-2510

(704) 364-8220

(704) 364-2400

Residence Inn
(704) 554-7001

(704) 552-7333

Hampton Inn & Suites
(704) 319-5700